OPEL “Mini Wreck”

The brief was to increase the visits of potential buyers in Opel dealer stores. To achieve this, we created the Mini-Wreck (Minirabla) campaign, where children could bring in their used or broken toy cars and trade them for brand new Opel models, right in the showroom.

The campaign promoted the national “Wreck / Rabla” program, where adults could receive a government subsidy for trading in their old, non-functional cars to get a new Opel car. This way, children and parents could experience the idea of “trading up” together.

The result? A significant increase in family showroom visits, proving the campaign’s success.

Credits
CW: Radu Constantinescu
AD: Árpád Fekete
CD: Mihai Fetcu
HAD: Stefan Vasilachi
Agency: Geometry Global
Client: Opel Romania

Award: Golden Hammer Grand Prix, Gold, Silver (5 prizes)
              Golden Drum Silver
              Red Apple Bronze
              ADC Romania Gold, Silver, Bronze (4 prizes)
              Effie Silver