“Good work
stands the test
of a second look.”
With over +20 years of experience, I am a Senior Art Director passionate about creating meaningful and visually engaging work. Throughout my career, I’ve gained extensive expertise across ATL, BTL, retail, shopper marketing, social media, and visual branding—the latter being a true passion of mine.
I strongly believe that a positive mindset is the foundation for outstanding creative results. I’ve had the privilege of working with major international brands such as Vodafone, P&G, Ploom, Depanero, Ana si Cornel, Petrom, Tide, Fairy, Lenor, Dedeman, HBO Max, Romtelecom, ButanGas, Dunhill – BAT, Pampers, Opel, Bosch, Grunding, Parasinus, Ace, AVON, Grupama, Absolut Vodka, Raiffeisen among others.
My creative philosophy is centered around simplicity, clarity, and clever ideas.
I find joy in every great piece of work—as genuinely and enthusiastically as a child discovering something new.
Outside of work, I’m passionate about exploring the world through travel, sports, reading, and gaming—anything that keeps me inspired, energized, and creatively alive.
Junior art director – Grey Bucharest
Art director – Grey Bucharest
Art Director – McCann Bucharest
Senior Art Director – Leo Burnett Bucharest
Senior Art Director – Geometry Bucharest
Senior Art Director – McCann Bucharest
Senior Art Director – FCB Bucharest
Senior Art Director – Headmade
