Depanero “Save the number”

As part of Depanero’s national rebranding, McCann Bucharest developed the integrated campaign “Save the Number” to strengthen the company’s new identity and increase brand awareness.

The brief was to create a clear, memorable concept that would help consumers associate Depanero with reliability and convenience, and to make them remember *4114 as the single number to call for any electronic or appliance repair.

The campaign ran across TV, radio, outdoor, print, online, and in-store media, delivering a cohesive and impactful communication platform that positioned Depanero as Romania’s most trusted repair service provider.

Credits
ECD: Cătălin Dobre
GCD: Sebastian Olar
SCW: Radu Constantinescu
CW: Alexandru Vasile
AD: Árpád Fekete
HofS: Diana Ceaușu
AV: Alexandru Platon

Agency: McCann Bucharest
Client: Depanero