Project: RUNSCAPES — Logo Design
The brief was to create a visual identity for a new tourism concept that merged running and travel, offering participants an opportunity to enjoy a healthy and active vacation.
The RUNSCAPES logo represents the fusion of motion and exploration.
The wordmark is shaped as a footprint, symbolizing movement, energy, and connection to the earth — the essence of running across landscapes. The chosen color palette of cool blues evokes freshness, freedom, and the natural world, aligning with the brand’s message: Run the earth.
Freelance project
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