ABSOLUT VODKA “From Blank To Art In Progress”

The ABSOLUT Blank campaign aimed to anchor the brand within Romania’s contemporary cultural scene. Aligned with the international campaign, but with a local twist, artists created their works live, in front of the audience, turning the creative process itself into the brand experience.

The campaign culminated in a 8-meter-high ABSOLUT bottle installation, where all artworks were assembled into a large-scale public exhibition.

Credits
CW: Radu Constantinescu
AD: Árpád Fekete
CD: Ema Prisca, Mihai Fetcu
Agency: Geometry
Client: Pernod Ricard Romania

Award: Effie bronze