ACE “Shark”

The brief was to creatively show the power of ACE bleach. The solution was to create a striking metaphor, where a white shirt takes the shape of a great white shark, symbolizing strength and purity. The ACE Shark is about to crush its “prey” – a small red fish stain – linking the product’s whitening power to the shark’s force.

Credits
CW: Radu Constantinescu
AD: Árpád Fekete
CD: Claudiu Dobriță
Illustrator: Adrian Vlad
Studio: Carioca
Agency: Grey-G2 (currently VML)
Client: P&G Romania

Award: Cannes Lions National Diploma
Featured in: AdsOfTheWorld.com