AMP “Don’t cut the trees”

A social campaign developed to raise awareness about illegal deforestation in Romania. Under the slogan “Don’t cut the trees. Cut it out!”, the project turned a simple message into a powerful visual narrative — through special outdoor installations and conceptual print executions.

The campaign minimalist logo, integrating the O₂ symbol, reinforced the link between deforestation and environmental impact. By combining emotional storytelling and bold design, the campaign turned environmental awareness into a striking urban statement.

Credits
CW: Cosmin Nicolae
AD: Árpád Fekete
AD: Alexandru Micu
CD: Claudiu Dobriță, Ștefan Vasilachi
Agency: Grey-G2
Client: AMP

Award: Golden DRUM