For Ana și Cornel’s anniversary campaign, the brief was to create a visual story that celebrated the strong emotional bond that Romanians share with food. We built the concept around a simple truth — for us, food is the language of love.
Each frame captured genuine, heartwarming moments that reflected how we cook, share, and connect: from family gatherings to the familiar sizzle of “mici” on the grill. The result was a warm, relatable narrative that turned everyday meals into timeless declarations of love.
Credits
CW: Andreea Chirică
AD: Árpád Fekete
CD: Costin Milu
HofS: Corina Anghel
BDM: Mihai Scorțea
Agency: FCB Bucharest
Client: Carnia