FAIRY “Drop”

The ad emphasizes the exceptional efficiency of Fairy dishwashing liquid, showing that just a single drop is powerful enough to wash an immense number of plates. The visual highlights the product’s strength and long-lasting cleaning power in a simple, yet impactful way.

Credits
CW: Cristina Popescu
CW: Anca Ștefănescu
AD: Árpád Fekete
CD: Claudiu Dobriță, Ștefan Vasilachi
Photo: Tudor Cuciuc
Agency: Grey-G2
Client: P&G Romania

Award: Gold AD’OR creative festival